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For busy parents of young kids, Cyber Monday is a dream come true, given it’s a shopping holiday you can enjoy from your phone! Here are a few Black Friday and Cyber Monday family fun facts to put a smile on your face as we head into the holiday season.

Paying Online With Credit Card On Cyber Monday

Black Friday History

“Black Friday” was first used to describe the post-Thanksgiving shopping frenzy in the 1960s by newspapers in Philadelphia. At the time, the newspapers felt the massive crowds in stores and insanity in the aisles were comparable to the original “Black Friday”— a stock-market panic that followed the collapse of the price of gold on September 24, 1864.

Cyber Monday History

Light Bulb Idea For Cyber Monday Tips And Deals

Cyber Monday, on the other hand, was a pure marketing term coined in 2005. It was designed to encourage a digital counterpart to the physical shopping frenzy of Black Friday. Though claims of its success were overstated at the time, it has rapidly become the biggest e-commerce event in the US.

The traditional distinction between the two is that Black Friday is a physical event and Cyber Monday is digital. However, things are changing. In the US, Black Friday has rapidly become an e-commerce event in its own right.

Trends

Holiday shopping has concentrated around the Black Friday weekend, but there are other opportunities in the season for publishers that want to write commerce content. For starters, Thanksgiving is a great opportunity, and there are over 3 million clicks in our network throughout the holiday. “Silent” Saturday and Sunday – the days sandwiched between Black Friday and Cyber Monday – also offer a fantastic opportunity for commerce content. Across the two days, there were almost 5 million clicks.

Google Trends data shows interest in Black Friday picks up from September each year. In 2016 the top-performing Black Friday content from our publishers was actually published in August. Just in time to take advantage of the early bump in interest. Last year the top Black Friday content was almost exclusively published in November (24 out of the top 25 articles). So, although interest is getting earlier, the key period remains immediately prior to the shopping day itself.

Black Friday and Cyber Monday Fun facts

  • Last year, 2017, was the biggest Cyber Monday yet, hitting $6.6 billion in online spending. That’s a 17% year-over-year increase. Mobile was $2 billion of that, also a record.
  • In the past, the average amount spent online per person over Thanksgiving weekend was $172.42. But the average online shopper spent $194.46 on Monday, nearly 13% higher.
  • Previously, the average number of items purchased per order on Cyber Monday was 8.3, compared to Black Friday, which was 5.6.
  • According to a recent survey, men (43%) actually claim to shop online during Cyber Monday more than women (39%).
  • Top products purchased online include apparel (31%), books/DVDs/video games (28%), and consumer electronics (25%).

As you plan your attack for Black Friday and Cyber Monday, consider these family friendly travel deals:

Cyber Monday Deals At Destination Hotels A Babyquip Partner

Family-friendly accommodations

BabyQuip partner Destination Hotels is offering amazing Cyber Savings of up to 40% off starting on Wednesday, November 21! For a limited time only, save up to 40% on your stay at one of our Destination Hotels. Find your ideal escape from coast to coast and mountain peak to ocean surf.

Then come back and ensure a memorable holiday season by reserving the baby gear you like here for an extra 10% off. We are also now selling BabyQuip gift cards, a new, unique idea that almost every grandparent, parent, and infant would love to receive as they head into their holiday season. With over 20,000 items of baby gear, family sport, exercise, cooking, and fun gear to rent in almost 300 locations, we are sure to have something for families traveling near and far.

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And a few things you need to watch out for…

Presents Bought On Cyber Monday

Halloween is over, and though not exactly Black Friday and Cyber Monday family fun facts, we felt we needed to extend refreshers on things to keep in mind heading into the holiday season.

“Dashing through the snow…”

  • “Christmas creep” is a well-documented phenomenon in retail. In the arms race for wallet-share, retailers like Amazon, Best Buy, and Walmart are already starting to mark down prices — and notify shoppers about them — as early as November 1. Pace yourself on the spending as we are just getting started.
  • Sales that are tied to a specific day may extend to other days, weeks or months. Ask yourself, ‘is it really true that I won’t be able to get these deals any other time of year?’
  • ”The big, bad BOGO deals. Studies have found that BOGO is the promotion shoppers like most and the one that gets us to spend the most money.
  • The gift that keeps on giving. Retailers call the “free-gift-with-purchase gift” a gift as it appeals to the part of all of us that wants to get gifts for ourselves too. Analyze the gift and consider if the extra money spent to hit the gift-with-purchase threshold is worth it.

More seriously:

  • Messages that don’t appear personal should immediately be suspect.
  • Emails from Amazon, Best Buy, and other large retailers will never ask for your password, bank account details or personally identifiable information.
  • If it looks too good to be true, it probably is!

Black Friday 2018 takes place on November 23 this year.

Happy shopping, and to take some of the stress off your holiday shopping, we are now selling BabyQuip gift cards, a new, unique idea that almost every grandparent, parent, and infant would love to receive. With over 20,000 items of baby gear, family sport, exercise, cooking, and fun gear to rent in almost 300 locations, we are sure to have something for families traveling near and far.

Hope you enjoyed the Black Friday and Cyber Monday family fun facts from BabyQuip. Share any of your tips or fun facts in the comments below.