Created by renowned pediatrician Dr. Harvey Karp and MIT-trained engineers, SNOO, quite simply, is a smarter and safer baby bed that can add 1 to 2 hours of sleep each night for babies 0 to 6 months old. SNOO's one-of-a-kind safe swaddling, gentle swaying, and all-night shushing was designed to mimic the soothing sensations of the womb, which activates Baby's innate calming reflex—or nature's “off switch” for crying and “on switch” for sleep. Plus, SNOO is responsive, meaning it automatically responds to Baby's fussing with the just-right increase of shushing and motion to help lull your sweet pea back to sleep…often doing so in under a minute. Finally, SNOO is the first—and only—medical device to receive De Novo Approval from the Food and Drug Administration (FDA) for its ability to keep sleeping babies safely on their backs. Back-sleeping is the number one safe-sleep recommendation by all public health authorities in the United States. SNOO is so safe, in fact, that over 150 hospitals all over the world place their tiniest patients in SNOO!

Is SNOO worth it?

If safety, peace of mind, better sleep, and your mental wellbeing are top priorities for you, then YES, SNOO is worth it! Pediatrician-designed, FDA-De Novo-Approved SNOO allows babies to be safely swaddled on their backs—the safest sleep position—for up to six months. At the same time, research has shown that babies who sleep in SNOO clock 1 to 2 more hours of sleep each night than other babies…and many sleep 9 hours or more by 2 to 3 months old. Plus, another study found that SNOO can help parents feel more rested and less likely to feel mentally stressed. Finally, research in the journal PLOS ONE concluded that swaddling, sound, and movement work equally well for soothing babies, whether it comes from SNOO or a loving adult…making SNOO a much-needed helper for parents whose “village” is too far away to offer middle-of-the-night soothing that allow weary parents to rest.

Benefits of SNOO Baby Bassinet

SNOO's womb-like rocking, all-night white noise, and snug embrace of a safe swaddle are specially designed to calm fussing, reduce night waking, and improve sleep. In fact, SNOO has been shown to add 1 to 2 hours of baby sleep each night. And SNOO's secure swaddle features patented looped “wings” that slide onto SNOO's built-in safety clips, keeping babies from rolling to the stomach during sleep. No wonder SNOO is the only medical device to receive De Novo classification from the FDA for its ability to keep sleeping babies safely on their backs! In short, SNOO:

• Securely swaddles Baby on the back. That means once your precious little one is swaddled in their cozy SNOO Sack and clipped into the bassinet, they'll remain safely on their back all sleep long.
• Triggers the innate calming reflex,which is Baby's “off switch” for crying and “on switch” for sleep.
• Adds roughly 1 to 2 hours sleep each night.And most SNOO babies sleep 9 hours or more by 2 to 3 months.
• Automatically respondsand adjusts to your baby's fussing with motion and sound, often calming babies in under a minute.
• Reduces the need for sleep training.SNOO's weaning mode allows for a gentle transition to crib.
• SNOO boosts confidence.With more sleep, less crying, and fewer worries about Baby's safety, parents tend to feel like they're doing a good job meeting their lovebug's needs. And more sleep helps a new parent feel more like themself, which contributes to overall wellbeing.

SNOO Smart Baby Bassinet Features

SNOO is not your average bassinet. In fact, it's not even your average smart bassinet! SNOO is the first and only medical device to receive De Novo Approval from the FDA for its ability to keep sleeping babies safely on their backs. And SNOO is the only smart bassinet to include all these sleep-promoting and safety features:

• Safe rocking:Babies love motion (after all, during their 9 months in the womb, they were gently rocked with every movement). However, unlike baby swings that hold babies at an unsafe incline, SNOO provides babies a firm, flat surface as it rocks. Additionally, SNOO's special swaddle is secured to the bassinet so you can rest assured that your bub will remain safely on their back all sleep long.
• All-night white noise:Research has shown that white noise can help 80% of babies fall asleep in just 5 minutes.
• Safe swaddling:SNOO's easy 5-Second Swaddle is hip-safe, never unravels, keeps babies safely on the back, and features breathable mesh at the shoulders and legs to keep babies comfy and cool all sleep long.
• Easy to customize:Thanks to the free mobile App, you can adjust your bassinet's motion, sound, and cry sensitivity.